Skip to content
Why Mercari Needed a Brand Awareness Campaign
Mercari brand awareness campaign: In early 2019, Mercari—a fast-growing Japanese e-commerce marketplace expanding in the U.S.—sought to elevate its stateside visibility. With growing competition from platforms like eBay, Poshmark, and Facebook Marketplace, Mercari needed a media-savvy partner who could not only lend authority to their brand but also attract meaningful press attention. They turned to […]