In a highly competitive wireless industry, Verizon Value Brands needed to stand out with a credible, consumer-first narrative that emphasized affordability and smart budgeting. With prepaid phone plans growing in popularity, the company sought to communicate the benefits of no-contract options to a price-conscious audience, especially those seeking financial empowerment.

To lead this effort, Golin—the public relations agency representing Verizon Value Brands—turned to Lynnette Khalfani-Cox, a trusted personal finance expert known for her relatable voice and deep consumer advocacy. Golin knew that to generate media coverage, meaningful engagement, and public trust, it needed a spokesperson who could authentically align with Verizon’s value-driven messaging.

How TheMoneyCoach.net Delivered

Lynnette, through her company TheMoneyCoach.net LLC, played a multifaceted role as a spokesperson in the Verizon Value Brands campaign. The agreement, executed in August 2023, outlined a high-touch, fully integrated collaboration across media, social, and public relations channels.

Message Training and Campaign Briefing

Before going live, Lynnette participated in a targeted media training session with Golin and Verizon representatives. This session focused on refining Verizon’s key messages around cost savings and prepaid benefits, ensuring Lynnette could represent the brand with clarity, accuracy, and authentic enthusiasm.

Expert Content Creation

Lynnette created ten customized expert tips centered around prepaid cell phones and general money-saving advice. These were strategically crafted for distribution to media outlets, designed to organically incorporate Verizon’s messaging into editorial environments.

Multi-Channel Media Engagement

The core of the campaign involved Lynnette conducting seven virtual interviews—spanning video calls, phone chats, and email responses—with vetted national, local, and digital media. Each appearance was tightly aligned with Verizon’s themes of affordability, reliability, and financial literacy. Notably, Lynnette retained editorial control, reviewing and approving all media responses to ensure her voice and expertise were accurately represented.

Influential Social Media Activation

As part of her deliverables, Lynnette published five strategic social media posts across Instagram, Facebook, and Twitter. These included:

• Two in-feed Instagram hero posts, cross-shared on Facebook and Twitter
• Two Instagram stories (with up to three video frames each)
• One exclusive Facebook post

All content was approved in advance by Golin and Verizon and included key disclosures (e.g., #ad, #VerizonPartner) per FTC and brand policy. Lynnette also provided campaign performance metrics, including impressions, reach, engagement, and link clicks—ensuring full transparency and measurable ROI.

Strategic Quotes and PR Material Support

To round out her role, Lynnette provided two approved quotes for use in press releases and PR collateral. She also supplied her professional headshot and biography, offering a polished presence across earned and owned media platforms.

Measurable or Logical Impact

Although specific post-campaign numbers remain confidential, the campaign’s structure suggests broad visibility and measurable engagement, especially in key demographics:

• Seven earned media hits across radio, digital, and print
• Thousands of impressions and link clicks from Lynnette’s highly engaged social followers
• A six-figure campaign valuation when factoring in the media value of interviews, posts, and quotes

Moreover, the layered use of expert tips, verified metrics, and exclusive social content made this campaign scalable, transparent, and repeatable for future programs.

Recognition or Results

This campaign wasn’t just about awareness—it was about trust. By partnering with Lynnette, Golin and Verizon Value Brands aligned themselves with a household name in financial empowerment. Her consistent, values-based messaging enhanced the credibility of Verizon’s prepaid offerings and deepened consumer engagement across platforms.

With $50,000 in compensation and a three-month campaign term, the deal also reflected the premium value of Lynnette’s voice in the personal finance and media landscape. It set a strong precedent for how large corporations can engage expert influencers in ethically grounded, ROI-positive ways.

Frequently Asked Questions: Value Brands Needed

1. Who hired Lynnette Khalfani-Cox for this campaign?
   Golin, a global PR agency, hired Lynnette on behalf of their client, Verizon Value Brands.
2. What was the primary goal of the Verizon Value Brands campaign?
   To increase awareness and consumer trust in Verizon’s prepaid, no-contract wireless plans by leveraging expert financial insights.
3. How did Lynnette use social media to support the campaign?
   She posted five branded updates across Instagram, Facebook, and Twitter, all with FTC-compliant disclosures and rich media assets.
4. Were there earned media appearances involved?
   Yes. Lynnette completed seven interviews, including virtual and written formats, that emphasized Verizon’s affordability messaging.
5. How was campaign performance measured?
   Post metrics—including impressions, engagement, and clicks—were provided by Lynnette, offering full visibility into campaign impact.

Final Takeaway

The Verizon Value Brands campaign is a model of strategic influencer marketing done right. With Lynnette Khalfani-Cox as the voice of savings and smart wireless choices, Verizon didn’t just advertise—it educated, inspired, and built lasting trust with its audience. This campaign is a textbook example of how corporations can collaborate with credible experts to create content that’s both compelling and compliant.