Why Chase Launched Currency Conversations

Black Women And Personal Finance: Chase understood that mainstream financial campaigns often failed to speak directly—and meaningfully—to Black women. Yet Black women represent one of the most powerful and influential consumer demographics in America.

To foster deeper relationships and build financial trust, Chase launched Currency Conversations, a national, culturally relevant campaign designed to engage Black women in intimate, empowering conversations about money.

How TheMoneyCoach.net Helped Build Financial Trust

To lead the charge, Chase partnered with Lynnette Khalfani-Cox, a nationally recognized financial expert and trusted voice in the Black community. TheMoneyCoach.net brought credibility, relatability, and strategy to the campaign’s rollout.

The Currency Conversations initiative included:

• Live, in-person events in cities like Atlanta, New York, and Washington, D.C. 
• Candid conversations on debt, saving, credit, and wealth-building 
• Partnerships with Black-owned vendors, from caterers to florists 
• Social and media content that amplified each event’s reach 

These were not formal panels or dry seminars. They were heartfelt, engaging experiences filled with laughter, reflection, and actionable financial guidance.

Creating Safe Spaces—and Broad Reach

The Currency Conversations events drew hundreds of attendees per city, many of whom were millennial women, Gen Xers, and Baby Boomers alike. What united them was a shared need for:

• Safe spaces to talk about financial fears and dreams 
• Practical guidance on building wealth 
• Representation—seeing themselves in the voices leading the conversation 

Each event featured Lynnette along with other high-profile Black women in finance, lifestyle, and leadership, reinforcing trust and relatability.

Logical Impact and Long-Term Influence

While Chase published no official figures, the Currency Conversations campaign was a visible success:

• Packed venues in every city 
• Strong social media amplification 
• Earned media coverage and post-event engagement 
• Continued interest from participants and communities 

The ripple effect was clear: Black women felt seen, heard, and empowered, and Chase solidified itself as a bank willing to do things differently.

A Blueprint for Inclusive Financial Education

Currency Conversations wasn’t a one-off event—it became part of Chase’s broader DEI and community strategy under an umbrella initiative called Advancing Black Pathways. TheMoneyCoach.net played a vital role in shaping its tone, reach, and real-world value.

By investing in the power of real conversations—and real representation—Chase broke through the noise and delivered a campaign that still resonates years later.

Frequently Asked Questions

What was the goal of the Currency Conversations campaign?

To empower Black women by creating safe, meaningful spaces to discuss money, share experiences, and receive practical financial advice.

Why was Lynnette Khalfani-Cox chosen as a brand ambassador to help lead the campaign?

Her voice is widely trusted, especially among women of color. Her experience and relatability made her the perfect ambassador for Currency Conversations.

What made this campaign different from other financial events?

It was intentional in tone, culturally specific, and designed to feel personal. From the speakers to the vendors, every element centered on Black women.

Was the campaign limited to one region?

No—it took place in major U.S. cities across multiple regions and reached a national audience through media, partnerships, and digital content.

What was the long-term outcome?

The campaign laid the groundwork for continued DEI-focused outreach by Chase and demonstrated how inclusive marketing can drive deep community trust.

Final Takeaway

Currency Conversations proved that representation matters in personal finance. By engaging Black women through honest dialogue, trusted experts, and intentional inclusion, Chase and TheMoneyCoach.net created more than a campaign—they started a movement.