Why Chase Launched a National Savings Campaign

Chase recognized a troubling trend in American households: nearly 70% of adults live paycheck to paycheck, with little or no emergency savings. This means millions are just one unexpected bill away from financial instability.

To address this, Chase launched a nationwide savings campaign to promote financial resilience, helping consumers build better money habits and reduce dependence on high-cost options like payday loans.

How TheMoneyCoach.net Delivered the Message

Chase tapped Lynnette Khalfani-Cox—The Money Coach—as the national spokesperson for the initiative. Through TV interviews, media appearances, and branded content, Lynnette brought savings education to the forefront of mainstream conversations.

The campaign spanned:

• A multi-city media tour
• Expert interviews on local and national news
• Branded blog posts, articles, and social content
• Tips and strategies for building emergency savings

By using trusted voices like Lynnette’s, Chase was able to humanize the savings crisis and provide real, actionable advice to millions of viewers and readers.

Driving Awareness Through Media and Messaging

This campaign didn’t just promote a generic message to “save more.” Instead, it framed savings as an achievable goal—one small habit at a time. Lynnette emphasized relatable, practical steps such as:

• Saving automatically from each paycheck
• Setting micro-goals (like $10/week)
• Using savings apps and alerts to stay consistent
• Avoiding emergency loans by preparing ahead

Each interview and article emphasized financial resilience and empowered people who felt stuck in survival mode.

Logical Reach and Lasting Impact

While Chase didn’t disclose exact metrics, the national campaign included:

• Multiple regional and national TV segments
• Online content viewed by hundreds of thousands
• Social amplification through Chase’s official channels
• Enduring blog articles and evergreen financial education assets

Given Lynnette’s strong media presence and credibility, it’s reasonable to estimate that this savings campaign reached millions of consumers, sparking new conversations and habits around saving.

A Trusted Voice with a Track Record

This wasn’t Chase’s first collaboration with TheMoneyCoach.net—and it wouldn’t be the last. Lynnette’s ability to speak to diverse audiences, especially those historically underserved by financial institutions, made her an ideal choice.

The success of this savings campaign helped set the stage for additional Chase initiatives featuring Lynnette, including their Currency Conversations and Legacy of Homeownership Tour.

Frequently Asked Questions

Why did Chase launch a savings campaign?

Chase saw that the majority of Americans had less than $500 in emergency savings and wanted to educate people on simple steps to build financial resilience.

What role did Lynnette Khalfani-Cox play in the campaign?

She served as the national media spokesperson, offering savings tips, appearing in interviews, and producing content that helped spread the message to a wide audience.

How did the campaign reach people?

Through TV interviews, articles, and social media—all focused on empowering consumers to create better savings habits without shame or judgment.

Was the campaign focused on a specific demographic?

It was nationwide, but Lynnette’s message was especially relevant for working-class households, women, and communities of color disproportionately affected by financial insecurity.

What kind of savings strategies were promoted?

Automatic transfers, small weekly savings goals, and using mobile tools to track savings progress were all highlighted.

Final Takeaway

Chase’s savings campaign with TheMoneyCoach.net wasn’t just another financial awareness effort—it was a practical, relatable movement that helped consumers understand the value of even small savings. By combining mass media with expert-led education, Chase turned statistics into action.