Why Credit Sesame Launched a Credit Education Campaign

Credit Awareness Campaign: Credit Sesame recognized that while millions of Americans were using credit daily, many didn’t understand the factors affecting their credit scores. Misconceptions about FICO scoring models, utilization, and reporting cycles created barriers to home buying, loan access, and financial independence.

To expand consumer knowledge—and drive traffic to its tools—Credit Sesame initiated a multi-year credit awareness campaign.

To bring financial credibility and visibility to the project, the company partnered with Lynnette Khalfani-Cox and TheMoneyCoach.net.

How TheMoneyCoach.net Helped Shape the Messaging

Lynnette served as the national spokesperson for the campaign, lending her trusted voice and practical advice across multiple platforms, including:

• Television commercials
• Online video campaigns
• Financial articles and blog content
• Media interviews and credit-focused Q&A
• Social content with tips on improving credit behaviour

TheMoneyCoach.net helped ensure all content was clear and actionable and demystified the credit scoring process for everyday users.

Key topics included:

• Understanding the five parts of a FICO score
• How credit utilization affects your rating
• Tips for managing on-time payments and old accounts
• The difference between “soft” and “hard” inquiries
• How Credit Sesame’s tools could assist in daily management

Multi-Platform Reach and Logical Impact

While Credit Sesame didn’t release full data, the campaign spanned:

• National and regional media coverage
• Widespread online distribution of Lynnette’s video content
• Long-tail engagement with blog readers and newsletter subscribers
• Visibility is boosted through Lynnette’s brand influence.

The campaign helped increase awareness of Credit Sesame’s tools and education hub and drove new users toward the platform’s score-tracking features.

Given Lynnette’s reach and the multi-year scope, it’s logical to estimate millions of impressions and hundreds of thousands of content engagements over the life of the campaign.

Frequently Asked Questions

What was the goal of the Credit Sesame campaign?

To help Americans understand and improve their credit through practical education and to promote Credit Sesame’s free tools in the process.

How was TheMoneyCoach.net involved?

Lynnette served as spokesperson, authored content, appeared in commercials, and helped create a consistent, accessible message around credit health.

What platforms were used to reach the audience?

TV, blogs, email newsletters, video, and social media—covering national and regional audiences.

How was the content made accessible to the public?

Credit Sesame used free access to its tools, plus Lynnette’s content was distributed across its ecosystem, including blog posts, videos, and newsletters.

Did the campaign have lasting visibility?

Yes. The videos and articles became evergreen content, continuing to educate users and generate brand engagement long after the initial launch.

Final Takeaway

Credit Sesame’s campaign with TheMoneyCoach.net turned credit education into a sustained, multi-platform movement. By putting a trusted voice front and centre, they didn’t just raise awareness—they gave consumers the tools and knowledge to act.