Why LifeLock Wanted a Real Voice on Identity Theft

Identity Theft Education: LifeLock, a leader in identity protection services, knew that most Americans still didn’t fully grasp the severity of identity theft—particularly the fast-growing threat of Social Security number fraud tied to tax returns, benefits, and credit profiles.

They wanted to reach a national audience with a campaign that felt personal, trustworthy, and informative.

After reading relevant content on AskTheMoneyCoach.com, LifeLock approached Lynnette Khalfani-Cox and TheMoneyCoach.net to help bring their message to life in a credible and relatable way.

How TheMoneyCoach.net Powered an Award-Winning Campaign

Lynnette had previously written extensively about:

• How to check if someone stole your Social Security number
• What to do if identity theft occurs
• Steps to protect your credit file from tax-related fraud
• The emotional and financial toll of compromised identity

LifeLock engaged her as the lead spokesperson in a national TV commercial, allowing her to explain identity theft risks and prevention strategies clearly and compassionately.

TheMoneyCoach.net also helped guide the tone and scripting of the campaign—ensuring it educated the audience while maintaining trust and urgency.

Results That Built Trust—and Got Recognition

The commercial:

• Aired nationally across multiple networks
• Received high consumer trust ratings in internal brand tracking
• Won creative accolades for its clarity, tone, and relevance
• Directed viewers to helpful identity protection tools

While LifeLock didn’t disclose campaign metrics, the ad helped position the company as more than a monitoring service—it became a thoughtful partner in digital protection.

The campaign’s success also helped align LifeLock with trusted educators, not just cybersecurity brands.

Frequently Asked Questions

Why did LifeLock partner with Lynnette Khalfani-Cox?

Her expertise in personal finance and deep coverage of identity theft made her a natural fit—and a trusted voice—to deliver critical messages to a national audience.

What did the campaign focus on?

Social Security number theft, credit monitoring, tax return fraud, and steps people can take to stay protected in the digital economy.

What platforms were used to run the campaign?

National television, online video, and companion content on identity protection best practices.

Was the campaign successful?

Yes. It achieved strong consumer engagement, positive brand sentiment, and industry recognition for clarity and trustworthiness.

Is this model replicable for other financial brands?

Absolutely. Using a known, trusted financial educator as your spokesperson builds credibility and improves campaign performance—especially on sensitive topics like fraud.

Final Takeaway

By putting education and trust at the center of its identity theft campaign, LifeLock and TheMoneyCoach.net proved that the right message—and the right messenger—can move hearts and minds. In a world full of data breaches, clarity and calm are powerful brand assets.